936% Increase in Top 10 Keyword Rankings
162% Increase in Organic Visitors
746% Increase in Clicks from Google
The Problem
When this BioPharma consulting firm came to Elevated Audience, they had several challenges:
- Limited organic visibility despite deep industry expertise
- Their website needed a complete redesign without sacrificing existing search rankings
- They were competing against established firms for highly competitive keywords with significant commercial value
- The technical nature of their industry required specialized SEO knowledge
- Their previous digital presence failed to reflect their position as industry experts
This specialized consulting firm serves pharmaceutical and biotech companies with regulatory affairs, medical writing, and drug development consulting services. When we first connected in early 2024, they had accumulated valuable industry expertise but lacked the digital presence to match. Their website contained basic information but failed to attract qualified leads through organic search.
The Strategy
Our approach involved a comprehensive three-phase strategy designed to build authority, successfully migrate to a new website, and continue optimization for long-term growth.
Our SEO Strategy: Phase 1 (February-July 2024)
We began with a complete SEO audit that identified technical issues, content gaps, and keyword opportunities. Our research uncovered over 1,000 relevant keywords within the regulatory and pharmaceutical consulting space.
We strategically targeted three categories of keywords:
- High-value commercial keywords like “regulatory medical writing,” “CMC project management,” and “regulatory strategy for drug development”
- Industry-specific terminology including “FDA NDA review timeline” and “NDA vs. ANDA”
- Informational content keywords to establish topical authority in the BioPharma space
Our content development focused on creating comprehensive, authoritative content addressing the specific challenges facing BioPharma organizations. Each piece was meticulously crafted to demonstrate expertise while optimizing for search visibility.
During this initial phase, we also implemented a targeted link building campaign to increase domain authority and prepare for the website migration.
Website Migration Strategy: Phase 2 (July 2024)
The website migration represented a critical milestone rather than the end of our engagement. Our approach included:
- Preserving SEO equity through comprehensive 301 redirect mapping
- Maintaining URL structures for high-performing pages
- Enhancing technical SEO elements including schema markup and core web vitals
- Implementing pre-launch testing to identify potential issues
- Executing a carefully timed launch with immediate post-migration monitoring
Ongoing Optimization: Phase 3 (July 2024-Present)
Following the website launch, we expanded our SEO efforts with:
- Continuous keyword gap analysis to identify new opportunities
- Advanced technical optimizations for improved indexing and crawlability
- Enhanced content development targeting additional service areas
- Strategic link building to increase authority in specific topical areas
The Results
Let’s compare February 2024 to August 2025:
| Metric | February 2024 | July 2025 |
|---|---|---|
| Top 10 Keyword Rankings | 30 | 311 (936%) |
| Transactional Keyword Rankings | 19 | 98 (416%) |
| Organic Visitors (Monthly) | 1,226 | 3,217 (162%) |
| Clicks from Google | 176 | 1,489 (746%) |
| Position 1-3 Keywords | <10 | 98 (900%) |
Or, in graphs:
The graphs clearly show the steady growth trajectory from our initial engagement in February 2024, with a significant acceleration following the website launch in July 2024. The momentum has continued to build throughout 2025, demonstrating the compounding effect of our ongoing SEO strategy.
What This Means For Your Business
This case study demonstrates that even in highly technical industries with specialized terminology, a strategic SEO approach delivers measurable results. Many businesses in technical fields believe SEO “doesn’t work” for their industry – this is simply untrue.
The key learnings applicable to your business include:
- Website redesigns don’t have to hurt rankings. With proper planning, a website migration can actually accelerate SEO performance.
- Technical industries require specialized SEO knowledge. Understanding the nuances of industry terminology and user intent is critical.
- SEO is a long-term investment with compounding returns. Our client saw initial improvements within months, but the most dramatic results came from sustained optimization over time.
- A strategic content approach builds authority. Rather than creating random blog posts, we developed a comprehensive content strategy addressing specific industry challenges.
For BioPharma, healthcare, technology, or any specialized industry business, these principles apply equally. The work put in today yields results in the coming months, and the investment made now generates returns for years to come.
Our BioPharma client is the perfect example – we’ve increased their top keyword rankings by 936% and their organic traffic by 96% in 18 months – and the numbers continue to climb month over month.
You need a proven strategy, conversion-driven keyword targeting, and authoritative content to find success for your business. To achieve that, you need an experienced and trustworthy SEO partner.
Reach out to us — and we’ll execute a strategy that’ll exceed your expectations.
