Case Studies
What booked jobs look like when you can see them.
Each study below is built from the client's own attribution: ad spend, leads and closed jobs from their CRM, matched to the marketing touch that started them.
Case Study · HVAC, Plumbing & Electrical · Muscle Shoals + Athens, Alabama$4.5 million in tracked sales on $163k of ad spend.
27×Return on ad spend19×Return on total marketing5,407New leads51%Lead-to-sale close rate- Situation
- Fuller ran Google Ads and Local Services Ads, paid a management fee, and still could not answer the only question that matters: which channel books the jobs.
- What we did
- One integrated engine: rebuild the site, restructure paid, put attribution under everything, then shift budget toward whatever the numbers reward.
Case Study · Plumbing & Drain · Tulsa, OklahomaFrom “what are we paying for?” to a 13% year-over-year August.
10×Return on ad spend+13%August revenue, year over year649New leads per month9.7×Google Ads return in August- Situation
- Williams had the crown for most five-star reviews in Tulsa and a CSR team that booked well. The problem was upstream: not enough leads, and no way to see what the marketing budget was buying.
- What we did
- Elevated started from zero on a fresh domain, rebuilt paid search around high-ticket services, and put every call and form in front of the client in real time.
Case Study · Plumbing, HVAC & Electrical · Greater Austin, TexasLeads up 68%, tracked revenue up 73%, and a trade booked out for the first time.
$5.56MTracked closed sales+68%New leads, Jun to Aug 2026 vs. Oct to Dec 2025+73%Tracked sales, same quarters8.6×Best month, July 2026- Situation
- Electrical LSA carried the company. Plumbing and HVAC, the trades with the most growth headroom, were underfed. Paid search had been turned off for a quarter because nobody could prove it worked.
- What we did
- Every trade got its own paid program with its own cost-per-booked-job target, and every dollar was tied back to a ServiceTitan job before the budget moved.
Case Study · Plumbing & HVAC · Colorado Front RangeAd spend cut 75%. Leads more than doubled.
−75%Monthly ad spend2.4×Tracked leads per month17.6×Return on ad spend$1.9MQuoted pipeline- Situation
- The owner did not need convincing that something was wrong. He had already gone into the account himself.
- What we did
- Paid search was cut to what tracking could justify, every call got a tracked number, and the organic channels that were already working got the attention the budget had been hiding.
Want your numbers to read like this?
Every program starts with the tracking, so the first report you see is booked jobs and closed revenue, not clicks.