Turn Your Revenue Goal Into a Marketing Budget
You know the number you want to hit. What nobody tells you is the investment it takes to get there.
Enter your revenue, your target, and your timeline to see the marketing budget your revenue supports. Add four more numbers and you see the investment the goal takes in leads and advertising.
- The monthly budget your revenue supports, standard and aggressive
- The extra leads a month it takes to close the gap
- The advertising investment those leads take, drawn against that budget
Prefer to run it with a strategist? Book a Strategy Call. We rerun the math on your real call and job data and tell you which lever moves first.
The Investment Your Goal Takes, and What Your Revenue Can Carry
The figures update as you type. Every extra lead is priced at your own cost per lead, and the budget grows with revenue instead of staying pinned to today's number.
- Extra leads needed
- a month, by the target
- Advertising the goal needs
- a month, at the target
- Budget your revenue supports
- a month, at the target
- Growth required
- a month, compounding
Enter a revenue target above today's revenue and the numbers build themselves.
- Budget band, 5% to 12% of monthly revenue
- Advertising the goal needs
See it by year
| Year | Revenue | Extra leads a month | Ad spend a month | Share of revenue | Budget |
|---|
Pull a Lever Before You Buy More Leads
Same goal, different inputs. Improving what happens after the lead arrives is almost always cheaper than buying more leads.
Add your numbers above and the levers come alive.
Questions About Marketing Budgets
How much should a home service business spend on marketing?
Plan on 5% of monthly revenue to hold your position and 8 to 12% to grow into a target. That is advertising spend, separate from any agency fee, and it grows with your revenue instead of staying fixed to today's number.
The calculator above draws that band on your own figures, then shows whether the leads your goal needs fit inside it.
Why does the calculator ask for close rate and average job value?
Because a revenue gap is a number of jobs, and a number of jobs is a number of leads. Divide the gap by your average job value to get the jobs. Divide the jobs by your close rate to get the leads.
Price those leads at what a lead costs you today and you have the investment the goal takes. A percentage of revenue alone cannot tell you that.
Is this the investment in an Elevated Audience program?
No. The calculator sizes advertising spend, the money that goes to Google and Meta in your own accounts.
Programs are $2,495 per month, to start. No setup fee. No contract: every program is month to month. Ad spend is separate and stays in your own Google and Meta accounts.
Run the Numbers With a Strategist
Book a Strategy Call. We pull your call data and closed jobs, rerun this math on real figures, and tell you which lever moves first.
- Qualified leads within 60 days or your next month is free.